Are Longer Keyphrases Better for Achieving a Higher Search Engine Ranking?
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| Back when the internet was just starting most people that used search engines searched
for one or two word phrases like ‘marketing’ or ‘hockey'. Because of that, writing SEO
copy that was both rich in terms of content but also relevant to the site was reasonably
easy. |
| Nowadays though there is so much information available on the internet. For that reason
people are using longer keyphrases (on average around three or four words in the developed nations)
in order to facilitate finding some more relevant information. |
| This means that if you are targeting the keyword '' hockey marketing'' it will become
even more targeted because naturally there will be less people searching for something
that specific. |
| The copywriting industry has not been as fast to recognize and adapt to this and because
of that it is definitely possible to achieve a higher search engine ranking for some of
these longer, more targeted phrases. However, while it is possible and in many ways
easier there are things you still need to be aware of in order to make your efforts
successful. |
| For starters, longer keyphrases are harder to write into copy. This is because of the
more rigid structure that one must apply to these keyphrases and because of this it
can sometimes make the copy seem jerky and unprofessional in nature. This can serve
to not only repulse people from your website but also cause it to suffer in the grand
scheme of appropriate search engine results. |
| So while it is definitely possible to achieve that higher search engine ranking with
longer keyphrases at the same time it is something that you need to do very carefully
indeed. |
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Serge Daudelin
Affordable Search Engine Optimization Services.com
Serge Daudelin is a Search Engine Optimization Specialist who has written over 300 articles in print and 5 published ebooks. Serge is dedicated to helping others and offering the best information on how to make more money online. |
| To Your Success! |
